They have their own line of brass too. A few years ago they had a promotion buy 500 plated bullets and get 100 unprimed cases. I got the 45 ACP cases and they are good quality.
I have used some of their plated 124 gr. 9mm bullets in a 9mm major load in my comp. gun. Velocities were pushing 1475 fps with no peeling or leading. I only used a few hundred for a couple of matches until I could get more jacketed bullets, but what I used worked perfectly.
FWIW, I haven't seen many FMJ's priced at 10 cents per pill, and that seems to be about the normal price for most Xtreme plated bullets (+/- a penny or two, depending on caliber & weight).
for my money, that makes them a pretty good value.