I've been doing it about 10 years now, a few lessons learned:
The money is in accessories, for every Dollar you make off a firearm, you'll make Ten off of ammo/holsters/cleaning kits ect...
Know your product, NOTHING will turn me away from a gun shop like lack of knowledge about what they're selling.
Know your clientel, are you catering to hunters? LEOs? Tactical types?
Case in point, I deal with a lot of LEOs, but need a good selection for hunters too.
Stock accordingly.
And along with that, LOCATION!
A shop in a small town will have different requirements than one in a big city (and location in a big city will also matter).
Keep focused, stick with the basics, I've seen more than one shop fail because they tried to be too cutting edge.
Develope a client base, make them want to come to you.
One time sales are fine, but regulars will pay the bills.
KEEP YOUR WORD!
This is a big one, a bad review will run around the town before a good review even gets it's boots on.
Lower prices, I'd rather sell 10 for a 2 Dollar profit each, than 1 for a 10 Dollar profit.
Live in the now, I've seen shops fail because they were too busy trying to be the next Midway while not even being able to pay their current bills.
It's hard, frustrating, with long hours and lots of pit falls, but it can be done.
Five generations....and my daughter is closing the doors at the end of the month.
Things have changed with big box store competition pricing.
That being said, there is truth in the pudding, and much has been learned over time.
Her doors aren't closing because every bit of knowledge was used......and failed. There are many factors involved. [And I can not speak for her and the reason she chooses to close shop]
The above quote [gunslinger] is full of experienced wit and anyone thinking of this sojourn should heed to the words.
BUT.....I don't see all bases covered in the above posts on the pros and cons.Maybe they can't be, realistically, in this day and time, but gunslinger hit on most.
The foremost criteria I see missed is an in-house gunsmith. If you hire one you must pay one very well to have and keep a GOOD one. The shop won't make much money from him, most of the money will go to KEEP him, so YOU must be one. IF you are one, then you will need to hire help, knowledgeable help, to run the counter, and most likely more than one person, because to make a decent living from the gunsmithing you will need to be un-interrupted....and also be able to depend on your counter help. That in itself isn't easy to achieve, even if it is family. This is solely one aspect. I believe, these days, you must have an indoor range also, whether for your customers alone to bring traffic thru your doors, or to make a deal with local LEO agencies to use at discount rates for regular qualifications, or better, both. Now, you need stock....guns, ammo, accessories, etc and a decent 'waiting area' with a couch and TV for the spouse to wait while you BS.....because the average one will be bored and want to go before you get finished. Minor you may think, but proven.
Holsters.....for every ten holsters you purchased that is hanging in display, on a daily basis you only have one. That goes for most of the rest of your stock. Ammo....you ain't got no !!! Only us that don't need any is going to be a regular range rat and pay $15 great big dollars to shoot. At this time and day, you need ALL of these things to attract business, and your prices have to be a bargain....on top of this investment. In this era of shortage, you will lose sleep worrying where you will get the stock alone. Even if you own the property outright, you will still have the salaries, electric bills, alarm services, insurance, etc that will be a wolf at your door. On the average you profit $25 on a new gun sale, a $15 fee to go back to shoot, $2/box on ammo, $5 on a t-shirt, $22 on a holster, 10% on a consignment gun, $4 on a range bag, $1 on an affordable chinese flashlight, etc.......
HOW MUCH traffic do you need DAILY to just CYA ?
I am not negative. I am realistic. I have been there. I do hope, for selfish reasons alone, that someone, maybe even you, will always be there with a gun store so that I will have one to go to !!!!!!!!!!!! Kudos to anyone that even thinks about it.....much less actually does it. God bless you.
Also, to some, maybe many people, reloading supplies......AND the knowledge that goes with it.