In one of my asbestos awareness classes, the guy brought up the advertising idea, or maybe the design feature of "Kent Cigarettes with Micronite Filters." (I'm sure I have the spelling wrong.) He said pretty much everything with "ite" in its name is a form of asbestos. I had to escort a guy off his barstool beside me because he kept his cigarette down near his lap which made the smoke come up and into my face after I mentioned it bothered me and he thought it was funny. And I smoked, too, at the time. I don't see much romantic in those old commercials but maybe it worked!