Why is it problematic for S&W to try to be competitive in a niche it previously had no presence in? For most purists (like many on this board) this new model may appear unattractive, misguided, etc., but from a business standpoint it appears to be a savvy decision to get a foothold in the Judge demographic. I have heard quite a bit lately from industry people that Taurus quality has plummeted over the last six months, with one local dealer refusing to carry the brand any longer. If this is accurate, then it seems that S&W is positioning itself nicely to capitalize on Taurus' misfortunes. And for S&W enthusiasts like ourselves, shouldn't we be applauding the company for taking chances and being innovative? Personally, I'm much happier seeing my dealer's shelves stocked with a variety of S&Ws rather than Tauruses.