If No Ammo, Why do I get 5 Emails a Day of Ammo on Sale ?

It's ccalled " Bait and Switch "

Or as the school yard children would sing : " Ha Ha Made you look ,
you a low down dirty crook , stole your momma's pocket book !
Took a dime and bought some wine, now you look like Frankenstein!
Ha Ha Made you Look "

Don't fall for it !
Gary
Y'know, I think it's a coordinated effort by the market, to condition us to the new prices.

As I've said, I have now gone ahead and bought 2 cases at the $300 price point. I don't like that price, I still believe it should be $200 for a case of 9. I am fully aware that 3 years ago these dealers were moving cases for $160 profitably, and no inflation will have driven the bottom line THAT far up.

And yet, I've paid the extra price... I feel somewhat sure that the paradigm has shifted enough that we WON'T see a return to past prices for over a decade. I'm justifying my purchases with the idea that I've set a new line in the sand, trying to maintain a good amount. But it's pretty clear I've conceded to a higher price.
 
Yeah, I get pounded with emails daily. I delete them constantly, but keep subscribed because whenever there IS a deal, that's how you usually catch it.

I now have raised my price to $300 for brass 9mm case, have managed to hit that twice over the past couple months. Case of Norma for $300 to the door from ammoshoponline, they do free shipping over $200 (ha), so that was the final price.

Recently did LAX range remanufactured for something around $250 a case, but they charge tax and shipping. Came out a small bit over $300 in total. But they look clean and nice, 95% winchester brass (and based on my WWB history probably just as good, or better than WWB).

Sgammo infuriates me. They used to be the best, but it sure seems like ol Sam Gabbert has decided to cash in on this panic. Don't give the "it costs more for them to get it to sell to us" excuse, I watched him jack the price of corrosive 7.62x39 over a hundred dollars higher, when Biden banned the Russian imports. That was YUGO SURPLUS (not Russian) that he already had, he just changed the price when the caliber made headlines.
Do you blame them? We are our worst enemy when it come's to driving up prices.
 
It's an age-old question: Make or buy? It used to be that handloading 9mm made no economic sense. I bought 9mm for most uses. Saved my brass. Then in the beginnings of the recent panic, 9mm was hard to find and high-priced. So I resumed handloading. Upon reflection, I decided it was a fool's errand to use my stash of primers and powder for generic 9mm fodder. While the prices paid for my existing stash of components are quite low compared to today's prices, it was false economy to load cheap 9mm.

How so?

I considered replacement cost. To handload 9mm with today's component prices, it's not much more expensive to buy 9mm. The idea of "spending" my stash of cheap components on 9mm made no sense. I figured I was better off saving those components for other cartridges I shoot in fewer numbers and ammo prices are even more skewed - like .357 Sig or 44 Special.

So in a nutshell, why waste my stash when I can buy 9mm at about the same price as components. 9mm ammo is relatively available and replacement components aren't. It's aggravating to try and score on primers and powder, but buying 9mm isn't such a pain. Careful shopping can get you decent 9mm prices and avoid the 35 or 40 cent/round prices.
 
When reloading a specific caliber saves only a few pennies per round, I am more likely to buy the ammo and save my components for reloading calibers that are not so economical to purchase as live ammo.
 

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