I don't reload (yet). It's not because I'm lazy or foolish but it takes time. So I see the cost of buying bulk ammo online the cost of the shooting sport. I work a lot of hours and when I have free time I don't want to spend them reloading I would rather spend it with family or at the range or looking for and buying Smith's. Now when I retire and have time on y hands I am sure I will look at it differently. BTW I have stopped buying at WM. I either buy on line or at some of our Large gun stores that stock plenty of ammo and have sales often. We have a LGS on the West side that beats WM prices everyday and they never seem to be short. It's a 45 minute drive though. I buy most of mine on line in 1000 round bricks for the best pricing and least hassle.