That may or may not be the case; it's not an internet store, so prices cannot be verified. I left an email with the shop asking specifics for prices on certain guns to include the Shield, and what, if anything that I've inquired about, is in stock.
I have found atleast 7 large and well known internet web sites that offer the Shield at less the $400, but none are in stock, as well as everything else. It's one thing to "advertise" low prices, it's another to actually deliver; Bud's Guns is a case in point. While they show ridiculously low prices on guns not in stock, I do get e-mails (preferred customer) of firearms that I'm looking for as available, but at $100 or more then their posted internet price...Bud's never used to be that way.