"Ruger Donates First "Million Gun Challenge" Donation to NRA
July 28, 2011
Sturm, Ruger & Company, Inc. (NYSE: RGR) is proud to announce that it has donated $279,600.00 to the NRA as part of Ruger's "Million Gun Challenge to Benefit the NRA" campaign. Ruger is trying to make history by selling one million firearms to the commercial market in a 12-month period, and is pledging to give the NRA one dollar for every gun sold during that time period with the goal of donating $1,000,000. At the close of the first quarter of the challenge, Ruger has already achieved nearly 28% of its one million gun goal. . . ."
Bill Ruger made, as I recall, one stupid statement, which was seized upon by by anti gun people to blacken his name with gun owners on the principle of divide and conquer. While I believe in telling firearms companies about it when they do something stupid, running down a company to potential customers for something that they did decades ago and continuing to boycot them simply helps anti gunners in their efforts to isolate and attack the industry one company or segment at a time. If the antis manage to harm Ruger, it hurts Barrett and S&W and Remington and every other company in the industry because it hurts the industry as a whole.
As far as quality goes, I have recently passed on a S&W product based on issues that I saw with a particular gun, but the fact is that the majority of their products are as good as can be had for the money and they make good on 99+% of their problem children at no expense to the customer. While the COPQ must be high when they do that rather than perfecting the manufacturing and assembly processes to stop defects from happening perhaps their cost analysis says that it is in fact cheaper to fix one gun every ?-hundred rather than trying for near perfection in the process.
Not an ideal quality policy, no customer should see a defective product, but in the real world it seems to be working for them.