AR-Getsome
Member
Not sure if you and others know about S&W's declining sales as the reason for the lower prices you're seeing.
Net sales for the first quarter were $131.9 million, a decrease of $39.2 million from the first quarter last year, primarily due to lower sales of long guns, especially their AR series, which drove 87% of the first quarter decline.
The AR market is currently saturated by a vast increase in the number of AR offerings by both new and existing companies coupled with lower demands after the fear of a new ban subsided.
They've also had their increase in small concealed carry polymer pistols and revolvers offset by a drop in their full-size models.
Next quarter is not looking better, either. S&W was expected to do $137 million in sales, but current predictions will not exceed $110 million.
Bottom line: look for more sales on S&W "sporting rifles." I saw the M-15 Sport selling for $529 and $539 on Gun-Deals about a month ago. Right now they are averaging about $30 lower than the $599 sales.
I expect that the 15-22 will stay low as well.
IMHO, I think they screwed up by marketing the Bodyguard along with the Shield because they are too similar.
Speaking about the Shield, there's a major recall on all Shield's made before Aug 19. Trouble with the trigger bar pin (which looks a lot like the one on the SD VE series).
Just so there is NO Confusion. This was a Safety Alert on the Shield. Its was never a recall and it was last year Aug 2013. Not all Shields were involved in this Safety alert. Mine was not.
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