It's a very good classic rye-recipe Kentucky bourbon. Hits all the right flavor notes, and at a decent proof too. Now $30 is about the standard price here, not on sale, but definitely worth it. One of a group of bourbons, together with a few others like Knob Creek and Evan Williams Single Barrel, that I always recommend if someone asks about a high-quality "typical" bourbon at a good price.
The guy in this video review is quite nerdy, and among my whiskey-drinking friends people either hate his style or think he's hilarious, but his review is relatively current and pretty comprehensive:
[ame]https://m.youtube.com/watch?v=RSJrwyp-SDg[/ame]