My friends and family know. Anyone that I consider a friend whose house I go to, I will ask as a measure of respect. I've had one or two people through the years who have given me **** about it, and one who outright outed me trying to embarrass me at a friends get together. She walked up and said " You packin'". I said "Yup..sure am". She said " I bet you feel tough, huh ? ". I said no, I didn't feel tough, and if that was the reason she thought I carried, then she was more of an idiot than I thought she was. She walked away in a huff...all peeved, and a few of my friends asked questions and wanted to learn more about it. Out of about 7 that asked, 3 took me up on the offer to go learn to shoot, and 2 got their own permits to carry and carry regularly. I don't think it's good to broadcast it to the world that you CCW, but I feel that it's ANY gun owners responsibility to the sport to try to teach people why we are interested in it. Many non gun owners are only anti-gun because they don't know any better. If they learn and are interested, then they become another advocate.