Why does S&W still make the SD/ SV series?

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Not trying to argumentative, only curious.

With the success and price point of the M&P series, why does S&W continue to market the SD/Sv series? I acknowledge SD/ SV series is less expensive but is that the only reason?

I find it interesting that S&W has 2 distinct lines of full size polymer striker fired hand guns. Off the top of my head, don't know another manufacturer that continues to produce 2 separate lines like S&W does.
 
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The SD/SV series was derived from the Sigma, and the tooling has been paid for several times over by now. For those who a good gun at less than the M & P price structure (who might look to another manufacturer) it makes perfect sense to keep making them.
 
It's money. Depending on the deal one finds you are talking a $150-200. Pretty significant. For me it was the difference between owning a firearm and not. Yes I could have bought used but I didn't.


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Sig has at least two different poly lines. It's probably just for a better price point. I also think CZ does now with the release of the 10c. And H&K.

Friends don't let friends buy Taurus.
 
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As long as they sell them they will make them. When I got my first pistol I went to a local range and rented a SIG SP2022 9mm. It is a great pistol.
I got a SD9VE for about $100 - $150 less. It runs flawless, is more accut=rate than I was, reliable and is a S&W.
A few years later I got a CPO P229 .40 for twice the price of the SD. But I'll never sell the SD9VE.
Eventually gifting it to one of the grand kids when they're at age and interested in shooting.
Was even thinking to get one of the new released ones (with a black slide and fiber optic sights).
 
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Ruger still makes the SR series along side the American pistols. They made the P- series well into SR production, too.
 
Even Walther makes different lines of the same size gun to service different market segments.

If S&W didn't make the SD/SV, then they would be ignoring the "economy entry" market. When non-gun people look for a first/only gun, price point is a key consideration. If you capture that initial buy, then any of those folks who wish to buy another gun will look favorably at other S&W products.

If they didn't provide something for that market segment, then they would be giving away potential customers to the competition, both in first-time buyers and follow-on sales.
 
Academy has them, and a lot of newbies home in on the price (or so it seems, as I spend a lot of time there with some friends who work the gun counter).

Otherwise they would be buying Taurus.
 
Even Walther makes different lines of the same size gun to service different market segments.

If S&W didn't make the SD/SV, then they would be ignoring the "economy entry" market. When non-gun people look for a first/only gun, price point is a key consideration. If you capture that initial buy, then any of those folks who wish to buy another gun will look favorably at other S&W products.

If they didn't provide something for that market segment, then they would be giving away potential customers to the competition, both in first-time buyers and follow-on sales.

This is very true, but I also think as in my case, people want to have a few different guns available in the house. I have several other firearms, but wanted a "backup" 9mm in case any thing went wrong with my EDC had. I had a SW9, so I traded it in on the SD9VE when I started having some problems I could not find parts for repairs. It was used and the cost of sending it S&W and paying for repairs was just was not feasible compared to buying a new SD9VE.
 
Because S&W is in the business to make money! :rolleyes:
Seriously, S&W has a winner here. They know that the average Joe can't afford a high $$$ handgun, so they make/sell the SD-SDVE series at an average Joe's price. ;)
 
Currently a SD9VE costs $250-$300 for a basic reliable pistol. Nothing fancy, just functional. It is also $100-$150 less than a M&P. That a lot of change for some and that low cost allows them to buy a quality firearm. The SD9VE is the equivalent of the old Model 10 fixed sight revolver.

For me, I bought a SD9VE as the proverbial "truck" gun. Mine is 100% reliable and saves the finish on my other "nicer" pistols.
 
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Currently a SD9VE costs $250-$300 for a basic reliable pistol. Nothing fancy, just functional. It is also $100-$150 less than a M&P. That a lot of change for some and that low cost allows them to buy a quality firearm. The SD9VE is the equivalent of the old Model 10 fixed sight revolver.



For me, I bought a SD9VE as the proverbial "truck" gun. Mine is 100% reliable and saves the finish on my other "nicer" pistols.



Just bought the sd40ve last night because of the price and now just waiting on the damn state to say I can have it


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Currently a SD9VE costs $250-$300 for a basic reliable pistol. Nothing fancy, just functional. It is also $100-$150 less than a M&P. That a lot of change for some and that low cost allows them to buy a quality firearm. The SD9VE is the equivalent of the old Model 10 fixed sight revolver.

For me, I bought a SD9VE as the proverbial "truck" gun. Mine is 100% reliable and saves the finish my other "nicer" pistols.

Hardly the equivalent to a model 10. The SD has one of the worst triggers in the history of handguns while the K frames have always had smooth, crisp actions. I had an SD as my "truck gun" and I finally got rid of it because the trigger pull was so horrendous. One positive thing about the SD is that it saved me a ton of money in ammunition because I hated shooting that thing. I traded the SD for a used 4006 (my new truck gun) and I couldn't be happier.
 
Why not just get a aftermarket trigger and spring kit and still be under the $500 mark


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I put an Apex kit in mine and it went from being stiff and vague to mushy and vague. Still terrible, just different.
 
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