I watch those ads and I think of the dog that chases a car and wonder what the dog will do if it catches the car. Let’s say you want to lose 40 pounds, you subscribe to Nutrisystem, and you lose the 40 pounds - what then? Do you stay on Nutrisystem and continue to lose weight (no), go back to the old eating habits that made you over-weight in the first place (presumably no), or do you change the diet you ate pre-Nutrisystem diet to maintain your new weight? That would seem to be the most sensible answer. But if you have it in your head that you’ll be changing your diet, why not just go to that new diet that you design and control, lose the weight, skip the Nutrisystem step? What am I missing?