Every day for this entire year I will post a old school printed gun advertisement.
- Thread starter Miami_JBT
- Start date
AJ
US Veteran
1963
These are from the Shooting Times 1963 handloading special edition. Handloader magazine was still a few years away. So, a dedicated issue such as this was very helpful.
The Hornady ad is a personal favorite. Hornady provides actual reduced load data for 30-06 right in the ad. Then, tell you to just drop the charge "a grain or so" for 30-30. (Society was a lot more geared towards people being responsible for their own actions!)
I really like the Lyman ad, with some of their most iconic products.
The National Reloading Manufacturers Association ad is nicely done. In our house, reloading did indeed provide extra enjoyment. I like that the artist's name is visible in the bottom right.
The last one is not an ad. Cartoons were once a common staple of the gun magazine business. Sadly, it seems we've lost a good bit of our sense of humor.
These are from the Shooting Times 1963 handloading special edition. Handloader magazine was still a few years away. So, a dedicated issue such as this was very helpful.
The Hornady ad is a personal favorite. Hornady provides actual reduced load data for 30-06 right in the ad. Then, tell you to just drop the charge "a grain or so" for 30-30. (Society was a lot more geared towards people being responsible for their own actions!)
I really like the Lyman ad, with some of their most iconic products.
The National Reloading Manufacturers Association ad is nicely done. In our house, reloading did indeed provide extra enjoyment. I like that the artist's name is visible in the bottom right.
The last one is not an ad. Cartoons were once a common staple of the gun magazine business. Sadly, it seems we've lost a good bit of our sense of humor.
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AJ
US Veteran
Moo Moo,
It is getting hard to remember what we have posted and what we haven't. I guess memory is the first thing to go...........
AJ
AJ
US Veteran
Probably doesn't matter in the big scheme of things. I'm sure readers join in at various pages and forget themselves what we started with. The thread has just ticked over 18,000 views and 385 replies. So I think we have at least done 365 ad posts already and we still have December to go.
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AJ
US Veteran
A lot of repeat customers?
1962
From Guns Magazine, July 1962
-Jim Clark, National Bullseye Champion and world famous gunsmith, advertising for CCI primers.
-CH and their line of bullet swaging equipment. Swaging half jacket bullets was quite popular.
-three cool ads in one column!
-Numrich Arms, aka Gunparts Corp, is still going strong!
-Al Freeland was a famous smallbore rifle competitor. He also ran Freeland's gun shop. He is perhaps best remembered for his collaboration with BSA and co-designing their MK2 and 3 International rifles built on Martini actions. They sold here for $210 w/o sights, while he offered S&W K38s or K22s for about $80!
From Guns Magazine, July 1962
-Jim Clark, National Bullseye Champion and world famous gunsmith, advertising for CCI primers.
-CH and their line of bullet swaging equipment. Swaging half jacket bullets was quite popular.
-three cool ads in one column!
-Numrich Arms, aka Gunparts Corp, is still going strong!
-Al Freeland was a famous smallbore rifle competitor. He also ran Freeland's gun shop. He is perhaps best remembered for his collaboration with BSA and co-designing their MK2 and 3 International rifles built on Martini actions. They sold here for $210 w/o sights, while he offered S&W K38s or K22s for about $80!
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AJ
US Veteran
1966 International
HaHa! I love that "Colt ad"! Get Mom what she really wants: a 1911 with a suppressor!
I dug up a bunch of awesome stuff from my UIT journals from years gone by. The 1960s were very exciting for target sports. Post WWII reconstruction was leading to amazing new ranges being built around the world. The rise of the Soviet Bloc meant new, heated rivalry on the competitive circuit, driving scores way up. Germany was re-emerging as a sporting small arms manufacturer. Innovation was evident in all new target arms, yet steel and walnut still ruled!
I will try to spread out a balance of ads for arms, munitions, and various related accessories and range equipment.
1) Air rifle and pistol shooting was newly approved for International competition by the UIT. Here is Feinwerkbau's awesome 150 Air Rifle. Look at that gorgeous Tyrolean comb on the stock!
2) Target range systems are vitally important to running approved International matches. The Rapid Fire pistol event, shooting on five targets in succession is demanding for the shooter and the range equipment! This ad ran in 1966, and even then, the company was over 300 years old!
3)Weihrauch Sportwaffen still make those Arminius revolvers. Always affordable, with shooters who love/hate them!
4) Sadly, American companies rarely take International shooting events all that seriously. At least Remington was well represented in shotgun events.
5) Ever wonder where those medals come from?
I hope you all enjoy these ads (and more to come!), perhaps many you have never seen before?
HaHa! I love that "Colt ad"! Get Mom what she really wants: a 1911 with a suppressor!
I dug up a bunch of awesome stuff from my UIT journals from years gone by. The 1960s were very exciting for target sports. Post WWII reconstruction was leading to amazing new ranges being built around the world. The rise of the Soviet Bloc meant new, heated rivalry on the competitive circuit, driving scores way up. Germany was re-emerging as a sporting small arms manufacturer. Innovation was evident in all new target arms, yet steel and walnut still ruled!
I will try to spread out a balance of ads for arms, munitions, and various related accessories and range equipment.
1) Air rifle and pistol shooting was newly approved for International competition by the UIT. Here is Feinwerkbau's awesome 150 Air Rifle. Look at that gorgeous Tyrolean comb on the stock!
2) Target range systems are vitally important to running approved International matches. The Rapid Fire pistol event, shooting on five targets in succession is demanding for the shooter and the range equipment! This ad ran in 1966, and even then, the company was over 300 years old!
3)Weihrauch Sportwaffen still make those Arminius revolvers. Always affordable, with shooters who love/hate them!
4) Sadly, American companies rarely take International shooting events all that seriously. At least Remington was well represented in shotgun events.
5) Ever wonder where those medals come from?
I hope you all enjoy these ads (and more to come!), perhaps many you have never seen before?
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AJ
US Veteran
I've got a feeling that Colt ad was newly made but designed to look vintage. Same as my first ad for today.
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Love those Remington ads.
I think the carbide rod saw developed out of DuPont, then given to Remington for manufacture. We had a bunch of them at home. I found them hard to control. They really put the "hack" into hacksaw!
Yeah, I figured without an address or other details, the Colt ad was not official.
I think the carbide rod saw developed out of DuPont, then given to Remington for manufacture. We had a bunch of them at home. I found them hard to control. They really put the "hack" into hacksaw!
Yeah, I figured without an address or other details, the Colt ad was not official.
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1968
1968 was the year the Olympics were held in Mexico City.
UIT covered the event thoroughly.
Lots of nice looking ads. I decided to put more focus on airguns, as these were making rapid headway in International shooting since their recent formal adoption by the UIT.
1) Feinwerkbau was the undisputed leader in precision target airguns. Their 150 Luftgewehre and 65 Luftpistole are classics. They stayed in production for decades and are still capable of winning matches in the hands of the right person.
2) Besides being used in formal matches, airguns were and are excellent training aids. This ad shows a 10 meter Running Boar target rig. Running Boar officially is shot with .22, .22 Hornet, .222 outdoors on specially equipped ranges. This rig allows more convenient practice with air rifle.
3) Diana made high quality airguns but lagged behind FWB at the upper eschelon of competitive shooting.
4) Walter Gehmann is a high quality retailer, distributor, and manufacturer of specialized shooting equipment. This is from their advertising insert.
5) A rather specialized offering from Gehmann was this machine fixture for formal accuracy testing (retail price: over 7,000 DM)
1968 was the year the Olympics were held in Mexico City.
UIT covered the event thoroughly.
Lots of nice looking ads. I decided to put more focus on airguns, as these were making rapid headway in International shooting since their recent formal adoption by the UIT.
1) Feinwerkbau was the undisputed leader in precision target airguns. Their 150 Luftgewehre and 65 Luftpistole are classics. They stayed in production for decades and are still capable of winning matches in the hands of the right person.
2) Besides being used in formal matches, airguns were and are excellent training aids. This ad shows a 10 meter Running Boar target rig. Running Boar officially is shot with .22, .22 Hornet, .222 outdoors on specially equipped ranges. This rig allows more convenient practice with air rifle.
3) Diana made high quality airguns but lagged behind FWB at the upper eschelon of competitive shooting.
4) Walter Gehmann is a high quality retailer, distributor, and manufacturer of specialized shooting equipment. This is from their advertising insert.
5) A rather specialized offering from Gehmann was this machine fixture for formal accuracy testing (retail price: over 7,000 DM)
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I recently found the ad in a 1960 GUNS magazine.
I found the scope at a garage sale this summer.
Looking at the msrp of $115, This was definitely a high end optic. The tripod was NOT included with the price.
I used the scope this summer at the range. It has lost all the seals and is a bit foggy, but still useable as I could easily spot 20 caliber holes at 100 yards with it. It has the 25x eye piece.
I found the scope at a garage sale this summer.
Looking at the msrp of $115, This was definitely a high end optic. The tripod was NOT included with the price.
I used the scope this summer at the range. It has lost all the seals and is a bit foggy, but still useable as I could easily spot 20 caliber holes at 100 yards with it. It has the 25x eye piece.
AJ
US Veteran
I recently found the ad in a 1960 GUNS magazine.
I found the scope at a garage sale this summer.
Looking at the msrp of $115, This was definitely a high end optic. The tripod was NOT included with the price.
I used the scope this summer at the range. It has lost all the seals and is a bit foggy, but still useable as I could easily spot 20 caliber holes at 100 yards with it. It has the 25x eye piece.
Nice scope. Maybe that can be our next show and tell. I collect spotting scopes. At last count I had 15 of them.
AJ
US Veteran
