Don't buy it for a second -- Sony's on a major image counteroffensive.Sony Entertainment CEO says news and the prez have it wrong, and that Sony did not cave to the Norks: Sony exec: 'We have not caved' - Video - Media
The theater chains don't have the power; the distributors do. All Sony had to do was signal to the chains that waffling on The Interview would jeopardize getting other Sony films and the chains would roll over. Sony didn't do that, the chains accurately read that Sony wasn't backing its own product and the chains were free to "refuse".