Actual pricing in the late 1970s

In 1973, we could buy a model 10 for $73.09 from our equipment supplier.

In 1977, I bought a Model 15 TT,TH for $113.90 from the supplier w/ discount.

Checking back, I realized I have my Model 42, bought in 1974, paid $125 (retail).
 
In September of 1973 I paid $121.95 OTD FOR MY model 28 6" from Hayward Police Supply, Hayward CA


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I worked for Dave Cook Sporting Goods in Denver in 77-78. I told the assistant manager at the store I worked (in the Gun dept.)I wanted the next 29 that we got. He had no problem with it. Went to ring it up; I think the price was $319ish. He gave me the standard 20% off, to my surprise....I wasn't making real good money there, but I still tried to save enough to buy a new Smith every couple of months or so. Now, why in the world did I ever let those guns slip away ?:confused::(
 
In 1981: Models 27/29/57...$420-$433, Model 19...$228-$262, Model 66...$244, and Model 28...$$262-$282.

Bill


Bill Im a little surprised at those 1981 prices ,
The 1956 HH Harris Ad that Chris posted today lists the Pre27 at $116.30 and Pre Model 19...$95 ,
If they are all accurate it appears the Model 19 price almost doubled but the 27 price nearly quadrupled ...Is this correct ?

Also was the 28 always priced higher than the 19 and 66 ?
I assumed the 28 was cheaper than the 19.
 
I think my new colt python in '75 was $500. My new ruger GF 32 police service six in '76 was $145. My marlin 444s was $135 the same year.
My rcbs rock chicken press was $59, the accessories kit for it was $59 too.
 
In the early to mid 70s, if one were to buy a Model 29 and paid the full on suggested retail price, than one would a gotten a very, very cheap price on said 29. Dealers would normally price a 29 at three times the suggested retail price. But,......that was only Model 29s, everything else was priced at the suggested retail or less. I should've bought a car instead of my first Model 29.......
 
I paid $400 for a 8 3/8" Model 29 and $225 for a Model 19 in 1977. Bought a slightly used 4" Model 28 for $125 in 1976.

I still have all three. The Models 28 & 29 are well used, but I never could get any love from the Model 19.
 
In the late 70's many S&W distributors not only allocated S&W handguns, but dealers were compelled to purchase other S&W products in order to be allowed to purchase S&W handguns. Purchase 3 cases of S&W ammunition and you were allowed to purchase a model 29, 2 cases of ammunition and you could purchase a model 27 or a model 19, 1 case got you a model 10, 13, 14. You could also purchase cases of S&W brand leather holsters or handcuffs or stocks and then be allowed to purchase handguns. Other than model 29s most other models I saw sold for suggested retail. There was s ton of S&W ammunition & holsters for sale in the late 70's cheep as dealers had too much of it. At least it was that way in the DFW area.
 
In the Summer of 1977, I bought a new, nickel 19-2 for exactly $200.
 
You asked about "more common models."
After two tours of SE Asia, I got out of the service about a year before the fall of Saigon. Once I got settled back in the World, I bought three new S&W revolvers at Montgomery Ward. They were:
Model 17-3, 6"
Model 64, 2"
Model 28-2, 4"
I paid less than $150 for each of them. IIRC, the HP was the most expensive at $147.50.
Just before I moved to Alaska in the early '80s, I bought a new Model 14-4 with 3T. It was $219 OTD.
Jack
 
I paid $193.50 in early 1977, for a Model 19-3 as an I&A PO, from Meltzer's in Garfield NJ. That one started it for me. I traded it for a 66-1 6" as soon as I moved to Florida in 1980. Still have it. Joe
 
Interesting to compare in order of price (blue not nickel),
Model 10 $96.00
Model 36 $97.00
Model 37/38 $102.00
Model 12 $104.00
Model 13 $106.00
Model 15/58 $118.00
Model 14 $120.00
Model 60/64 $122.00
Model 28 $129.00
Model 67 $137.00
Model 19 $148.00
Model 59 $161.00
Model 66 $167.00
Model 27/29 $209.00
 
SA-So was a major LE distributor. Back around 1980 they were overstocked on 4" model 10 skinny barrels and blue 4" 19's.

Clearing them out. $100 for model 10's. $150 for the 19's. I remember that being a very good price at the time. I bought two of each. Sold/traded them off within a couple years.

Ah. The good old days.
 
My 1st S&W was a Model 10-6, courtesy of the Elyria PD in Sept. '72. A month or so later I purchased the newer model Colt Det. Spl. with the heavier barrel from a local gun shop. Price was around $85.00 then:eek:. I had to put the gun on lay-away as I was cash poor at the time.
 
It had faded, but do recall those prices now.
Graduated HS in '76 and waited a year to start college. Spent that time working at one of the area's largest LGS's. Of course, it was the 'pre-plastic' era for handguns. Recall selling MANY M10's to folks for home defense. There was no legal CC at that time.

I was making $4.10/hr. IIRC, and was excited to get one of the then-new Ruger Security Six's, which were cheaper than the 'expensive' S&W's.
 
I think I paid $135 for a new 4" S&W 19 in the early 70's.

A few weeks ago a friend gave me a box of empty casing and stuff that someone gave him and he didn't know what to do with.

In the bottom of the box I found a neatly folded receipt dated July 1963 for a blue S&W, K-38, 8 3/8" barrel the price was $64.50. And they traded in a 2" S&W Chief Special for $37.50. :eek:
 
In 1979 I bought my first new S&W, a Model 19, 2.5 inch blue. Bought it from Demain in Kinston, NC, then a large S&W dealer and law enforcement supply. I paid $181.00 plus tax. Wish I still had it. I do; however, still have the box.
 
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